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Telling our inspiring story from the very beginning to our days
Who we are
Founded in 2020 under the DMR Group, DearIrean is a fragrance lifestyle brand committed to enhancing personal care through the power of scent.
With the mission to “surround life with fragrance and create a one-stop lifestyle,” we offer a diverse range of products that include lifestyle fragrances, body care scents, hair care fragrances, oral fresheners, and perfumes.
At DearIrean, we believe that fragrance is more than just a scent—it’s an experience. Our products are crafted to bring sensory pleasure and moments of tranquility to everyday life, helping to evoke a sense of beauty and ritual in the ordinary.
Our team is over 500 strong, with long-term employees working from offices in Shenzhen, Guangzhou, Suzhou, and Hangzhou, China. We take pride in our dedicated research center and factory, where senior engineers with over 40 years of industry expertise continuously push the boundaries of technological innovation. In addition, we collaborate closely with world-renowned fragrance blending teams to ensure that every DearIrean product meets the highest standards of quality and creativity.
Milestone
Milestone
● DMR Company was established in May
● Acquiring the agent of BYTREES brand
● BYTREE’S ranked among the Top 3 in T-zone Skincare industry
● Established the DearIrean brand and launched the first self-developed Fragrance Body Scrub
● Strategic upgrades resulted in three products exceeding 1 billion RMB in GMV
● DearIrean sold 300,000 hand creams in a single livestream, becoming the category leader
● In April, DearIrean won the Tmall Golden Makeup Award for ‘Emerging Brand of the Year’ and ‘Automotive Fragrance Brand of the Year’
● Breakthrough and upgrade
● BYTREE’S has lauched full online channel operations in China
● Fully acquired BYTREE’S in July
● Established own research institute of DEARIREAN and BYTREE’S
● DearIrean ranked TOP1 in the body care category on JD.com during the 618 shopping festival
● DearIrean’s fragrance hand cream reached 5 million units sold
● DearIrean pioneered the ‘body tone-up cream’ concept and led the fragrance body tone-up cream category
● In January, we established a Douyin livestream team and achieved Top 1 in the Douyin e-commerce rankings for the hand cream reputation list
● Essential oil body lotion bestsellers
● Annual shower gel list Top 1
● Body care recommendation store rankings Top 1
● DearIrean signed its first brand celebrity spokesperson
● DearIrean’s hand cream ranked #1 on Tmall’s 618 bestsellers list
Our Philosophy
Our Mission
Fulfill the greatest value for the brand
Our Version
Become a respected leader in the cosmetics industry
Our Values
Trust, simplicity, efficiency
DearIrean Founder
By the Name of Aroma
Take the Beauty to Your Life
CHIEF EXECUTIVE OFFICER
Yoyo
“The quality of product is the brand’s self-esteem”
Yuki
“Remember to make ordinary life more romantic”
Our Team
Product R&D Center
Brand Department
Customer Service
Sales Department
Be Boundless, Be Different
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